MARCH 26, 2014

Valerie Watters celebrates 25 years in business

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valerie wattersCAVE CREEK – Valerie’s Furniture & Accents, 6070 E. Cave Creek Road, Cave Creek, will celebrate twenty-five years in business on April 1 of this year.

Known for its “cowboy chic” style and true Southwest décor, owner, Valerie Watters, has built a nationwide following, with her store named “Best Furniture Store in the Valley” by Phoenix Magazine in 2004 and 2012.

Watters is an active board member for the North American Home Furnishings Association (NAHFA). The association represents more than a thousand stores across the country. Watters not only ships nationally, but has also shipped internationally to Mexico, Canada, France, and Switzerland.

Established in Scottsdale in 1989, Valerie’s Furniture and Accents moved north in 2002, and has been a Cave Creek mainstay these past 12 years. Since the very beginning, Watters focused on carrying made-in-USA brands, as well as featuring the work of local and regional artisans.  With longtime patrons from near and far, Valerie’s continues to thrive in an industry known for its competitiveness.

For Watters, shopping is like prospecting for hidden treasure, it should be a fun experience, as she likes to say, “Get inspired and turn up the color volume.” This same mantra applies to her own life, where the Wild West was always a constant source of an inspiration.

Growing up in Michigan, Watters was one of eight children, in a family without means. As a little girl, Watters dreamed big, her fascination set on the desert culture in her favorite Westerns. Now, after twenty-five years in business, it is obvious Watters has come a long way.

Surviving and thriving, Watters has fulfilled her lifelong western dream. She not only owns her 6,000 square foot store, but also a ranch that is home to an array of colorful animals. 

Watters continues to stand apart, and so does Valerie’s Furniture and Accents.  With one-of-a-kind desert furnishings, Native American textiles, and rustic antiques, it embodies the Western spirit.

For more information on Valerie’s Furniture please visit, call  480-483-3327, or email